To have a quality design you need to start with quality images!

Graphic Specifications

We are not responsible for images or files that are supplied incorrectly (RGB, low resolution, no bleed, incorrect color and format, or blurred). Files are only reviewed to assure that they appear correct, as best we can tell, before output.

Types of Logos • Sending Photos • Sending Text Via E-mail • Sending Layout Documents • Supported Applications • Not Acceptable • Sending Fonts • Acceptable Media

Sending Logo Files

Vector art is preferred over all other artwork for logo files. If you have one of these files, please send it, even if you cannot open it on your computer.
• Vector logos should be sent as an .eps, .ai or .pdf files.
• Pixel images should be send as a .tiff, .eps, or maximum quality .jpeg file. Resolution for pixel files should be 600 - 1200 dpi (dots per inch) for B&W or 300 - 600 dpi for color or Greyscale.
• Otherwise a crisp oversized black & white print will work.

Types of Logos

This Black and White Logo is easily identified because it is solid with no shades of gray in this type of logo. This logo is usable for virtually any type of print job! In fact it is preferred for most of our standard products. A solid black and white logo is also called a "bitmap logo".

This is a Greyscale Logo. It is not solid black and white, but made up of shades of black and white. It is easy to mistake a Greyscale logo for a solid black and white logo. This logo is usable on most printed products especially if full color printing is offered. If need be, we can usually convert Greyscale logos to solid black & white.

Color Logos may use two or more colors that are not just shades of gray. Color logos are normally used wherever full color (spot or process) printing is offered. It is usually possible to convert a color logo to a Greyscale version, but often difficult to get it from there to a one color edition. If your logo most use specific PMS (pantone matching system) colors make whoever you send it to aware of exactly what colors it uses!

Sending Photo Files

• All photos must be 300 DPI minimum (400 dpi preferred) at their anticipated printed size (@ 100%). CMYK is preferred, but we will accept RGB files. Please note that there may be a slight color shift when converting from RGB to CMYK.
• Photo images should be send as a .tiff, .eps, or maximum quality .jpeg file.
• Photos from digital cameras must be taken at the camera's highest quality setting. Please refer to your camera's documentation. Cameras that are below 2 megapixels may not provide a printable size photo file.
• Do not remove images from websites for use, they will only be 72 dpi and may be copywritten. Do not resize or "bump up" low resolution artwork. The results will be poor.
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Sending Text via E-mail

Click on a topic below for step-by-step instructions:
Copy & Paste Into E-mail Body • Sending an E-mail Attachment

Copy & Paste Into E-mail Body
If you used a word processing program to type your text:
1. OPEN THE DOCUMENT - launch the program that your text file was created in then choose FILE>OPEN and locate your file, click OK or OPEN.
2. SELECT the text by clicking and dragging your curser over the text, or choose SELECT ALL from the EDIT menu.
3. COPY- choose COPY from the EDIT menu.
4. OPEN E-MAIL PROGRAM - Launch your E-mail program.
5. COMPOSE E-MAIL - Choose NEW, NEW LETTER, WRITE LETTER or COMPOSE MAIL
6. PASTE - Click in the body section of the E-mail and choose EDIT>PASTE (the text should now appear in the letter).
7. ADDRESS - Address the E-mail (bob@infinity-graphics.com), fill in an appropriate subject.
8. SEND - Click SEND or SUBMIT
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OR

E-mailing an Attachment File
To attach a file to an E-mail:
1. OPEN E-MAIL PROGRAM - Launch your E-mail program.
2. COMPOSE E-MAIL - Choose NEW, NEW LETTER, WRITE LETTER or COMPOSE MAIL
3. ADDRESS - Address the E-mail (bob@infinity-graphics.com), fill in an appropriate subject.
4. ATTACH - ATTACH FILE (This is usually a button located on the E-mail letter itself and will open a directory window).
5. SELECT FILE - Locate and select the file in the directory window by choosing it's disc, folder and file location, Click ATTACH or SELECT.
6. ADDRESS - Address the E-mail (bob@infinity-graphics.com), fill in an appropriate subject.
7. SEND - Click SEND or SUBMIT.
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Sending Layout Documents

• All page layout files MUST HAVE PROPER BLEED on all cut edges (0.125").
• Include all page layout files.
• Included all linked images.
• Include all fonts used in the document and in linked image files.
• Include a full color hard copy or faxed copy when E-mailed. Please use the fax number provided in the catalog or on the website that you used to place your order.
What kind of logo should I send? - Click on logos for more information
Solid Black & White Greyscale Color
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Supported Applications

(ALL requirements of specs must be met or additional charges will be incurred)

Adobe® Acrobat

• Version: Mac: up to version CS2 (Preferred) • PC: up to version CS2 • PDF files must be saved for Print, not for Web
• Full color placed images must be 300 dpi @ 100% - CMYK
• Greyscale placed images must be 300 dpi @ 100%- Greyscale
• Bitmap plated images must be 600 - 1200 dpi @ 100%- bitmap
• All fonts must be embedded.
• Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
• Include a printed hard copy when sending files
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Quark® XPress

Quark XPress is a high-end page layout program. This is the most popular layout program available and works very well for forms, brochures, etc..
• Versions: Mac: up to version 6.5 • PC: up to version 6.5
• Include all page layout files - .qxd (use collect for output)
• Include all linked art files
• Full color placed images must be 300 dpi @ 100% - CMYK
• Greyscale placed images must be 300 dpi @ 100%- Greyscale
• Bitmap plated images must be 600 - 1200 dpi @ 100%- bitmap
• All fonts must be embedded.
• Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
• Include a printed hard copy when sending files
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Illustrator

Illustrator is Vector Art. It is preferred over all other artwork for logo files.
• Version: Mac: up to version CS2 • PC: up to version CS2
• Save files as ".eps" with text and fonts in tact
• Also save as copy ".eps" and Convert all text (fonts) to outlines (second copy)
• Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
• Change Spot Colors to CMYK (for 4 process color printing)
• Include all linked images
• Full color placed images must be 300 dpi @ 100%- CMYK
• Greyscale placed images must be 300 dpi @100%- Greyscale
• Bitmap plated images must be 600 - 1200 dpi @ 100%- bitmap
• Include a printed hard copy when sending files
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Photoshop

• Version: Mac: up to version CS2 • PC: up to version CS2
• Save as ".tiff" or ".psd" format, keep layers in tact if layered
• Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
• Save as copy ".tiff" or ".eps" format with layers flattened if layered
• Scan original files at the anticipated output size at 300 - 400 dpi
• Full color images must be 300 dpi CMYK @ 100%
• Greyscale images must be 300 dpi, Greyscale @ 100%
• One color images must be 600 to 1200 dpi bitmap @ 100%
• Any text set in Photoshop that is below 12 pt. will not print well!
• Files taken from websites will not print well and may be copywritten.
• Do not change low resolution files to a higher resolution! Rescan or redesign these files
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InDesign

• Version: Mac: up to version CS2 • PC: up to version CS2
• Include the layout document (.ind)
• Also save as copy ".ind" and Convert all text (fonts) to outlines (second copy)
• Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
• Include all images used in your InDesign file (use package)
• Full color and Greyscale images should be 300 dpi @ 100%
• One color images should be 600 - 1200 dpi @ 100%
• Include a printed hard copy when sending files
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Corel® CorelDraw

• Export as Illustrator® for Mac®
• Convert all text to curves, turn on "simulate complex filled curves" and Export as Illustrator® for Mac® (second copy)
• Include all page layout files - .cdr
• Include all linked files as .tiff or .eps
• Color and Greyscale images must be 300 dpi @100%
• One color images must be 600 - 1200 dpi bitmap @100%
• Include all Postscript (printer & screen fonts) or True Type fonts. Include all styles used (regular, bold, italic & bold italic).
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PageMaker

• Version: Mac: up to version PageMaker (6.0-7.0) • PC: up to version PageMaker (6.0-7.0)
• Include the layout document
• Also save as copy and Convert all text (fonts) to outlines (second copy)
• Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
• Include all linked images used in your file
• Full color and Greyscale images should be 300 dpi @ 100%
• One color images should be 600 - 1200 dpi @ 100%
• Include a printed hard copy when sending files
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Applications Not Accepted

• Macromedia® FreeHand (convert all files to vectors, export as .eps or .pdf
• Microsoft® Publisher
• Microsoft®Word (may be used for sending text - not for layout)
• Any other applications not listed above…
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Sending fonts

The availability of thousand of fonts for the Mac and PC have given people a broad variety of fonts for their design work. There are three basic fonts in use today, True-type, OpenType and Postscript:

True-Type Fonts

True-type fonts are used primarily on the PC, but are used on the Mac platform as well. We accept true-type fonts for printing.

Postscript Fonts

Postscript fonts are used primarily on the Mac platform, but are also used extensively on the PC. We accept Postscript fonts for printing. Postscript fonts have two parts - a printer font and a screen font. When sending Postscript fonts, you must include both parts - .pfm and .pfb extensions. We cannot use these fonts if only one part is sent.

OpenType Fonts

OpenType® is a new cross-platform font file format developed jointly by Adobe and Microsoft. The two main benefits of the OpenType format are its cross-platform compatibility (the same font file works on Macintosh and Windows computers), and its ability to support widely expanded character sets and layout features, which provide richer linguistic support and advanced typographic control.

Sending from a Mac

• Open your system folder
• Open your Fonts folder
• Find the True Type or Postscript font(s) and copy them to a New Folder. Find the Suitcase with the screen fonts and copy this to the same folder.
• Put the fonts on a disk to mail or attach them to an E-mail.

Sending from a PC

• Open your "C:" drive
• Open the "Windows" folder (Windows or Winnt)
• Open the "Fonts" folder in a reduced size, so you may see your Desktop.
• Find the font or fonts you need to send. Do not remove the fonts from this folder! If you do by accident, simply drag them back. Select the fonts while holding down the "CTRL" key on your keyboard, which will highlight them, and drag them to the desktop while holding down the "CTRL" key. You may also choose "edit" and "copy" the fonts, browse back to the desktop and "edit", "paste" them to the desktop.
• Put the fonts on a disk to mail or attach them to an E-mail.
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Acceptable Digital Media

• CD Rom
• DVD Rom
• E-mail
• Zip Discs - 100 Megs
• FTP (File Transfer Protocol) - settings available upon request (Call: 540-586-0576 or E-mail: bob@infinity-graphics.com)

Sending Logo Files • Types of Logos • Sending Text Via E-mail • Sending Photos • Sending Layout Documents • Supported Applications • Not Acceptable • Sending Fonts • Acceptable Media • Page Top

We are not responsible for images or files that are supplied incorrectly (RGB, low resolution, no bleed, incorrect color and format, or blurred). Files are only reviewed to assure that they appear correct, as best we can tell, before output.

© 1996 Infinity Graphics. All rights reserved. Unauthorized duplication prohibited.